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GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing …
Overview
What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man,…
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What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator…
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What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator management platform helps brands to connect directly with creator prospects and manage creator relationships to scale. The eCommerce integration aims to make product seeding, discount codes & affiliate links a breeze. GRIN provides a comprehensive reporting dashboard, a custom report builder and gives detailed analytics on the user's creator programs from the campaign level down to the individual creator level. DTC brands can use GRIN as a creator management platform to support rapid growth & scale.
GRIN Features
- Supported: Discovery & Recruitment
- Supported: Relationship Management
- Supported: Communication
- Supported: Activations
- Supported: Product Seeding
- Supported: Content Tracking
- Supported: Payments
- Supported: Analytics
- Supported: Ecommerce Integrations
GRIN Screenshots
GRIN Videos
Influencer Marketing Software Comparison (GRIN, Meltwater, Dovetale)
How the GRIN platform works.
How ABLE uses GRIN to manage product seeding (gifting) campaigns.
GRIN Integrations
GRIN Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
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(95)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing influencer partnerships. Users have successfully utilized GRIN to streamline all aspects of their influencer marketing efforts, from tracking product stipends and revenue to analyzing key performance indicators related to influencer campaigns. With GRIN, users have been able to establish partnerships with a large number of influencers and track the return on investment of these collaborations individually and as a whole. This has proven especially beneficial during major events like Black Friday sales, where GRIN enables users to organize campaigns and leverage partnerships effectively, resulting in maximum ROI. Additionally, GRIN simplifies the process of reaching out to both new and existing influencers, eliminating the need for influencers to create an account or sign in. Users have also appreciated the prompt and supportive customer support provided by their dedicated support representative. By replacing multiple tools and manual processes like spreadsheets, Shopify, Gmail, and PayPal with a single software platform, GRIN saves users valuable time. It facilitates easy organization of creator lists based on performance across different social media platforms, simplifying the management of influencer campaigns. Furthermore, GRIN supports influencer marketing at scale by providing features such as creator categorization, influencer gifting, campaign organization, content collection, budget management, payment tracking, and reporting. Although users have found the search feature in GRIN less accurate for finding new creators, they consider it a valuable platform for managing influencer programs and achieving growth for their businesses.
Users commonly recommend the following improvements and strategies for using GRIN for influencer marketing:
- Upgrade and modernize the interface to enhance user experience.
- Allocate dedicated resources by dedicating a good percentage of work hours to using GRIN and having a dedicated person on the team to monitor and work with the platform.
- Seek support and training by arranging training sessions and follow-up calls with the GRIN agent for assistance. Users also find value in the support provided by GRIN's team, recommending users to ask lots of questions and take advantage of their expertise.
These recommendations highlight the importance of upgrading the interface, allocating resources, and seeking support and training for successful influencer marketing management with GRIN.
Attribute Ratings
Reviews
(1-14 of 14)Companies can't remove reviews or game the system. Here's why
December 17, 2022
The Truth About GRIN
I use GRIN everyday. I use GRIN when it comes any brand ambassador work, paid partnerships, monthly campaigns, etc.<br><br>The business problems the product addresses: <br>- Monthly Campaigns: creating and organizing our ambassador campaigns<br>- Consolidating Creators: keeping all the creators/prospects organized, making sure there are no duplicates or double conversations<br>- Shopify Connection: ease with creating orders and adding products<br>- Payments: sending/recording payments for our creators <br>- Recording Social Posts: YouTube, TikTok, Instagram <br>- Partnerships: Creating any individual partnerships
- Organizing Creators: being able to have all our creators in one place and anyone in the brand/company can see - what this creator has been sent, how much revenue have the generated, what is the spend on each specific creator, seeing all social posts by the creator, etc.
- Campaigns: having the ability to set up monthly, quarterly, yearly campaigns - this allows us to tailor each campaign towards monthly drops, promos, etc.
- Payments: organizing payments through GRIN - this is so important because it allows us to keep track of everything regarding payment and keeping all payments in one place.
- Recording IG Stories: with IG stories only being online for 24 hours does provide an obstacle when trying to save content
- Shipping: Currently GRIN only allow us to add one shipping method, would love to see multiple shipping formats
- Creator Friendly Portal: wish GRIN had a mobile app - this would change the game!
August 30, 2022
GRINning from ear to ear!
GRIN is an all-in-one shop stop for our creator marketing programs. Through GRIN, we have been able to identify, contact, and present and track campaigns for creators in our target audience for short-term seeding initiatives and long-term ambassador and affiliate programs. Through GRIN, we can share contracts, send influencer gifts, and send communications in masses to our influencer community.
- Creator Recruitment - GRIN has a huge database of creators that can be easily filtered through to find thousands of creators that match your campaign parameters
- Communication - GRIN allows you to easily create and store email templates and send sequenced communications in mass to creators to automate what would otherwise be a very manual communication process
- Campaign Tracking - GRIN pulls all creator & content data needed to measure campaign success and report KPIs to leadership
- Creator Quotas - GRIN has a tiered pricing system for the # of creators you can have active in your account at one time. This makes the program difficult to scale at cost.
- Price - For a small team just getting started in creator marketing, the cost of GRIN can be hard to justify.
May 19, 2022
A company about the people!
We use GRIN to organize all influencer/ambassador/affiliate accounts as well as content management from UGC we receive. As a DTC brand, we have a great influx and engagement from social media accounts and GRIN makes it super easy to manage it all! We were looking for a platform that could keep all of the tracking and organizations for this form of marketing and GRIN solved it for us.
- Content management
- Social outreach/listings
- Ready to use features (templates/tags/etc)
- Reporting, overlapping into other campaigns/activations etc
- Communicating frequently how to's as they launch new features
- Pulling in content from social media and their function in regards to how it is tagged
May 02, 2022
Grin is the ultimate influencer marketing tool!
Grin is the perfect influencer marketing tool to plan, organize, and execute campaigns. From prospecting creators, communicating (with templated and scheduled outreach), to gathering insights, Grin makes it a flawless experience from start to finish.
My favorite thing about Grin is the templates and sequence email options. Email templates that you can create are tremendously useful with outreach and communication with influencers at any phase of a partnership. Sequence emails gives you the ability to send automatic followups, making communication management an ease.
My favorite thing about Grin is the templates and sequence email options. Email templates that you can create are tremendously useful with outreach and communication with influencers at any phase of a partnership. Sequence emails gives you the ability to send automatic followups, making communication management an ease.
- Prospecting and managing creators
- All-in-one influencer marketing solution
- Dedicated support team
- User-friendly platform
- Small bugs and glitches
- Creators connecting social accounts
April 29, 2022
Best software to scale influencer marketing and make $$$
We used GRIN to start and scale our Influencer marketing program. It is mainly used in the marketing team but occasionally has been used in our wholesale department. GRIN has been instrumental in helping set up partnerships with a large number of influencers and track the ROI of those partnerships, individually and as a whole. While we mostly use it for affiliate partnerships it has also been key in allowing us to assess the value of working in paid partnerships with large influencers. Having campaigns to support big events such as our Black Friday Sale and half-yearly sale is an absolute game-changer. The ability to easily sort influencers into campaigns, has allowed us to leverage partnerships to get the highest ROI possible. Reach out to new and existing influencers is seamless and easy for us and them. I love that influencers don't have to create an account and sign in as that can be a stumbling block to activating influencers. Our individual support rep is AMAZING! If any questions ever come up she is quick to get them answered and supportive of our program in total. Any questions or issues that come up are taken care of quickly and usually a user error by myself.
- Scale our influencer program to increase revenue for our company.
- Track the progress and ROI of our influencer program.
- Set up big campaigns for large events.
- Send out product to influencers.
- Asses value of each influencer.
- Track payments
- We've seen the TikTok creator improve since using it, but would like to see more through the search.
April 23, 2022
GRIN all day EVERYDAY! I'm a die-hard GRINfluencer!
Score 10 out of 10
Vetted Review
Verified User
We use GRIN mainly for prospecting and finding creators that fit our demographic, the prospecting and filtering feature also helps us to search for different verticals to test with. GRIN helps us to compose outreach email sequences so we can do mass outreach in a short amount of time. We have 11 employees using GRIN and it's great we all have our own login, account and campaign. We use the "tags" "owners" feature so we don't reach out to the same creators! It's helped us keep track and ensure our creators are posting content on the specific dates using the specific hashtags. We love to have amazing content and it's a great place we are able to manage all our creator UGC!
- Customer Support! They are always so helpful and responsive!
- Adding new features to keep up with the ever changing industry and needs for each customer and brand!
- They provide so many resources, their GRIN knowledge base and articles are extremely helpful.
- I love that they offer webinars and workshops and providing ongoing growth and learning tools for customers.
- I would love GRIN emails to integrate with Klaviyo
- I would love to be able to upload branded templates in GRIN emails for sending partners newsletters or outreach
- More verticals in the "interest" dropdown when searching and prospecting new creators.
March 25, 2022
GRIN has been so great for us!
We use Grin to vet potential influencers and affiliates. It's nice to be able to take a deep dive into their analytics to determine if they will be good for us.
- Gives detailed reporting on social media profiles
- Lookalike search
- Quick customer service response
- Ability to change affiliate links to be good for first time customers only
- Audience reports feature needs to improve, doesn't always work
- Custom reports for putting in more details of the creators, like business/creator accounts, engagement rates, % of US followers, etc
March 18, 2022
Go with GRIN
We are a very lean team, so operational efficiencies are very important to us. We use GRIN to streamline the communication and workflow for our influencer program. We previously utilized spreadsheets, manual code creation, and Gmail for our influencer reach out and tracking. By adopting GRIN as our provider, it has allowed us to dramatically scale the program in a sustainable way.
- Influencer Discovery / Audience Validation
- Code Creation Process / Product Selection
- Reporting
- Gated Reporting is frustrating
- Additional users
- Additional influencer slots
March 17, 2022
GRIN scaled our influencer program
We use GRIN to prospect influencers, organize them into campaigns, set deliverables, and send out products. We often use tags to group influencers based on different categories. It has been extremely useful in helping us to scale our influencer program and has significantly reduced the amount of time that we have to spend prospecting.
- Influencer Search
- Shopify connection to send out product easily
- Campaign Creation
- Email connection - Emails that are not associated with an account do not pull into GRIN
- Campaign customization for an individual influencer that agrees to different content rights
- CRM capacity is too expensive to add more
GRIN has allowed us to grow our Influencer Marketing program from 100 influencers to over 6000+ influencers. Its account management, integration with Shopify and social media accounts, and email functions have all been integral to the success of our program.
- Fetching content
- Account Management
- Mass e-mails
- Shopify connectivity
- Pulling in Pinterest pins and IG stories
- Functionality of selecting templets
- Sometimes doesn't catch duplicate accounts
We use GRIN for a client of ours looking to run large-scale influencer campaigns that will build brand awareness and also support paid and organic social media. We are a smaller team but also to run campaigns with several people because of GRIN. Its search, analytics, and email functionality are second to none.
- Search
- Email automation
- Analytics
- Contract editing
- Payment
February 23, 2022
GRIN is concise and saves a lot of time
Score 10 out of 10
Vetted Review
Verified User
We use GRIN to create and manage influencer partnerships. GRIN provides us with an immense database of influencers to choose from, along with an easy way to communicate with them and view them in the system. It helps solve the issue of finding the right influencers for your clients, along with ways to compensate them and track their progress.
- Detailed list of your creators
- Self explanatory interface
- Extremely fast customer service
- Adding the possibility of multiple people using the same account at the same time.
February 23, 2022
GRIN left us with a GRIN!
We used GRIN to manage our partnerships with influencers from prospecting, to daily communication, campaigns, content managing, and payouts. GRIN made it easy for us to work efficiently every day without having to waste time on the smaller tasks because it's so comprehensive.
- Content Management
- Influencer prospecting
- Campaigns
- The capability to use the chrome extension across all platforms
- Being able to see payments on each creator's profile would be very helpful. Just how they can see their commissions through their dashboard.
February 08, 2022
GRIN is well worth the money and it works how it's supposed to!
As an agency, we use GRIN for all our clients/brands to build out their influencer/ affiliate/ and referral programs. Grin allows us to find and reach a ton of influencers, but most importantly it makes it easy to track performance and be able to tie and ROI to these programs which are sometimes more TOFU than conversion based. Everything is easy from building campaigns to comms and tracking to payment.
- Performance Tracking
- Communications
- Syncing with Shopify store to send product easily and quickly
- Research and finding potential influencers
- Customizations
- THE CUSTOMER SERVICE TEAM IS AMAZING! BEST I HAVE EVER SEEN
- The chrome extension is annoying because you have to be signed into Chrome with the same email you are signed up for Grin with
- Training on new features